By Josh Kerns, Publish January 8, 2015 on MyNorthwest
There's plenty of excitement around the area for Saturday's Seahawks' playoff game, especially at local businesses who will get one or two extra windfalls.
“What we would do normally in a week in the winter, we are going to double in just a day,” says Tyler Pascoe of Elysian Fields, a popular brewpub just north of CenturyLink Field.
“January and February are usually dead,” he says.
An extra playoff game or two also puts some much needed cash in the pockets of employees. Where normally Elysian Fields would have just a handful of employees on a winter day, it's all hands on deck for workers who'll benefit from both extra hours and tips alike.
“You're talking, literally, from about 60 hours to over 320 hours in staffing in a given day when we have a playoff game. That's how big it is,” he says.
The extra games are a welcome bonus for local hotels as well.
Seahawks fans commonly travel from all over the region throughout the season. The playoffs attract far more fans from across the country, says Bill Weise, general manager of the Silver Cloud Inn adjacent to CenturyLink Field and Safeco Field.
With 211 rooms and 26 suites overlooking the stadium, the hotel and many others around the city will be packed for the weekend with guests who wouldn't have normally visited this time of year, says Weise.
The impact of one or two extra playoff games extends far beyond the local hotels, restaurants and bars, and can pay huge dividends well into the future, says Ralph Morton, the executive director of the Seattle Sports Commission, which promotes pro sports for the city's Convention and Visitors Bureau.
Millions around the country will tune in to a playoff game. Every time the city is in the national spotlight, it equates to millions of dollars more in free TV exposure.
“It is so amplified, it is invaluable in building our national brand. Every time we play a game like this we're exporting that brand throughout the country,” says Morton.
Some analysts estimate an NFL playoff game can generate between $9 and $20 million in economic activity.
Along with attracting future visitors to the city, the exposure also helps attract other businesses who see Seattle as a dynamic, trend-setting city.
“When you bring Seattle into people's living rooms, it makes us not seem so far away to the rest of the country,” says Morton.
That's important in helping attract other events as well. The city will host second- and third-round games of the NCAA Men's basketball tournament March 20 and 22 at KeyArena, the first time the tournament has been played in Seattle since 2004.
Morton and others have their sights set on a much bigger prize: the Super Bowl. He was among a contingent of local tourism officials and city leaders who traveled to the Super Bowl last year in New York/New Jersey to see what it takes to host the big game, and begin a long term lobbying effort to convince the NFL to bring the title game to the Emerald City.
“From the opening game of the season to the playoffs, every time we do a good job, it's another positive for Seattle and the NFL can't help but notice.”
By Terry Blount, ESPN Seattle Seahawks reporter - Published August 20, 2014 for ESPN
RENTON, Wash. – Winning the Super Bowl in dominant fashion and having some of the most marketable players in the NFL, including cornerback Richard Sherman and quarterback Russell Wilson, wasn't enough to move the Seattle Seahawks into the top 10 on Forbes' list of most valuable NFL franchises.
The Seahawks rank near the middle of the 32 teams at No. 15 on the list with an estimated value of $1.33 billion. Forbes lists the team revenues last year at $288 million, with an operating income of $27 million.
The Dallas Cowboys are No. 1 on Forbes' list with a value of $3.2 billion, topping the list for the eighth consecutive year even though they haven't made the playoffs since 2009 and haven't won a Super Bowl since 1996.
The rest of the top 5 were the New England Patriots ($2.6 billion), the Washington Redskins ($2.4 billion) the New York Giants ($2.1 billion) and the Houston Texans (1.85 billion). So four of the top five teams did not make the playoffs last season, proving overall financial value isn't much about winning and losing.
The Seahawks fell just below the league average of $1.43 billion for franchise worth and rank second in the NFC West behind the San Francisco 49ers, who have a listed value of $1.6 billion.
However, the Seahawks do have the wealthiest team owner in Paul Allen, with an estimated worth of $15.6 billion.
By Louis Bien, Published January 22, 2015 on SB Nation
If you're just becoming familiar with the Seattle Seahawks, then you might want to start with the 12th Man. The Seahawks have become one of the best teams in professional football because of their tremendous home-field advantage. They have gone 26-2 at CenturyLink Field over the last three seasons, including a 4-0 record in home playoff games. A big reason for that advantage is the “12th Man,” a.k.a, the Seattle fans, who support the 11 players on the field and who are regarded as perhaps the loudest fanbase in the NFL.
The 12th Man has been making a difference in Seattle for decades. The team even retired the number 12 in honor of its fans in 1984. However, the crowd noise has gained even more notoriety in recent years for its drastic effect on opponents. On Nov. 27, 2005, the New York Giants committed 11 false start penalties and missed three field goals in a loss in Seattle. The next day, head coach Mike Holmgren dedicated the game ball to the 12th Man.
Under Holmgren's successor Pete Carroll, the 12th Man's legend has only grown. The Seahawks twice set world records for crowd noise, registering 136.6 decibels in a 2013 game against the San Francisco 49ers before breaking the record several months later at 137.6 decibels against the New Orleans Saints. The Seahawks proudly display the nearly eardrum-rupturing level of noise inside the Clink on their official website.
The 12th Man has even been known to set off minor earthquakes, as it did in 2011 when running back Marshawn Lynch went “Beast Mode” on the New Orleans Saints in the playoffs. Lynch had a 67-yard touchdown run that has become legendary, and is now affectionately known as the “Beast Quake.”
Wait, why the “12th Man”?
Each team can have no more than 11 players on the field at any time – 12 players would be a penalty. But if fans are loud enough, they can make things more difficult for the away team, thus acting like the home teams' figurative 12th man on the field.
Do other teams have a 12th Man?
Several other NFL teams have also honored their fans as the team's 12th Man. The Buffalo Bills and Indianapolis Colts put the 12th Man on their Wall of Fame and Ring of Honor, respectively. The Seahawks took the tradition a step further by retiring “12” as a jersey number.
Are Seattle fans really that loud?
Yes … well, sort of. There's no doubt that Seahawks fans are proud of their reputation and are willing to do a lot to uphold it, but don't discount the effect of CenturyLink Field. Team owner Paul Allen specifically requested that the stadium be designed to retain crowd noise.